A marketing pro explains how the media operates
Check Out All the Violence Here! or How I Jolt You into Submission to Get Your Money
Movies, commercials and TV shows (including and especially "the news") are in fact measured for their likely success within the industry by their "jolts per minute," or JPM. This refers to how many times within an average minute that you, the viewer, are going to be "jolted" by something in the program that stimulates your base senses. The more JPM, the more likely that commercial, movie or TV show will be a "hit."Journalism has become all about dumbing us down with misleading stories and NEWSBREAKS.
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Meanwhile, concentrating and contemplating are hard, so the movies, shows, magazines, and more that challenge you to do so are far worse than bad to most -- they're "boring."
And boring is largely ignored.


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